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OPINION: SHOULD MULTINATIONALS...
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Buzzell, Robert Dow
Holt, Douglas B.
Seitanidi, Maria May
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74
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Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1995
-
3. ed.
Persistent link: https://www.econbiz.de/10000417031
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2
Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1988
-
Reprint
Persistent link: https://www.econbiz.de/10000827384
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3
The marketing challenge of 1992
Quelch, John A.
;
Buzzell, Robert Dow
;
Salama, Eric R.
-
1990
Persistent link: https://www.econbiz.de/10000797815
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4
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
Harvard business review : HBR
(
2004
),
pp. 68-75
Persistent link: https://www.econbiz.de/10005925339
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7
Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10013480640
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8
Value creation through collaboration
Austin, James E.
;
Seitanidi, Maria May
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 427-443)
.
2016
Persistent link: https://www.econbiz.de/10011540748
Saved in:
9
Collaborative value creation : a review of partnering between nonprofits and businesses: Part I. Value creation spectrum and collaboration stages
Austin, James E.
;
Seitanidi, Maria May
- In:
Nonprofit and voluntary sector quarterly
41
(
2012
)
5
,
pp. 726-758
Persistent link: https://www.econbiz.de/10009664043
Saved in:
10
Value creation in business-nonprofit collaborations
Austin, James E.
;
Seitanidi, Maria May
-
2011
Persistent link: https://www.econbiz.de/10009316281
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