Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Administrative Sciences : open access journal 8 (2018) 4/77, pp. 1-21
In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers' needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the...
