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Legitimizing academic research in design : lessons from research on new product development and innovation
Griffin, Abbie - In: The journal of product innovation management : an … 28 (2011) 3, pp. 428-433
Persistent link: https://www.econbiz.de/10008991413
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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia; Ordanini, Andrea; Calantone, Roger J. - In: The journal of product innovation management : an … 29 (2012) 5, pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
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The learning zone in new product development
Cui, Anna Shaojie; Chan, Kwong; Calantone, Roger J. - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
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Best practices in new product development and innovation : results from PDMA's 2021 global survey
Præst Knudsen, Mette; Zedtwitz, Maximilian von; … - In: The journal of product innovation management : an … 40 (2023) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10014291999
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
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New product development in new ventures : the quest for resources
Bolumole, Yemisi A.; Calantone, Roger J.; Di Benedetto, … - In: International journal of production research 53 (2015) 8, pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
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A search for theoretical plurality in new product launch
Calantone, Roger J.; Molina-Castillo, Francisco-Jose - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305