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The learning zone in new product development
Cui, Anna Shaojie; Chan, Kwong; Calantone, Roger J. - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
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Exploring uncertainties in collaborative product development : managing customer-supplier collaborations
Eslami, Mohammad H.; Melander, Lisa - In: Journal of engineering and technology management : JET-M 53 (2019), pp. 49-62
Persistent link: https://www.econbiz.de/10012118823
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Product modularity, process modularity, and new product introduction performance : does complexity matter?
Vickery, Shawnee K.; Koufteros, Xenophon; Droge, Cornelia; … - In: Production and operations management : an international … 25 (2016) 4, pp. 751-770
Persistent link: https://www.econbiz.de/10011484196
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Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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When to outsource the sales force for new products
Good, Valerie; Calantone, Roger J. - In: Industrial marketing management : the international … 82 (2019), pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
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New product development in new ventures : the quest for resources
Bolumole, Yemisi A.; Calantone, Roger J.; Di Benedetto, … - In: International journal of production research 53 (2015) 8, pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
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A search for theoretical plurality in new product launch
Calantone, Roger J.; Molina-Castillo, Francisco-Jose - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
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Variation of purchasing's involvement : case studies of supplier collaborations in new product development
Melander, Lisa; Lakemond, Nicolette - In: International journal of procurement management 7 (2014) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10010498659