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~person:"Calantone, Roger J."
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Calantone, Roger J.
Han, Heesup
120
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113
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102
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100
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97
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Online
brand
community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
2
Brand
portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
3
Brand
relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
4
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
5
Consumers' attitudes about energy conservation in Sweden, Canada, and the United States, with implications for policymakers
Allen, Chris T.
- In:
Journal of marketing & public policy : JM & PP ; an …
1
(
1982
),
pp. 57-67
Persistent link: https://www.econbiz.de/10001103737
Saved in:
6
Driving in-role and extra-role
brand
performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
7
The pursuit of counterfeited luxury : an examination of the negative side effects of close consume-
brand
connections
Randhawa, Praneet
;
Calantone, Roger J.
;
Voorhes, Clay M.
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2395-2403
Persistent link: https://www.econbiz.de/10011389414
Saved in:
8
New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika
;
Calantone, Roger J.
;
Randhawa, Praneet
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Saved in:
9
Motivators of prestige
brand
purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
10
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
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