Similar Search Results

Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place

Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10010467247

Sense of place : the importance for destination branding

Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166

Persistent link: https://www.econbiz.de/10010254360

Handbook on place branding and marketing

Campelo, Adriana (contributor) - 2017

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...

Persistent link: https://www.econbiz.de/10012419935

Handbook on place branding and marketing

Campelo, Adriana (ed.) - 2017

Persistent link: https://www.econbiz.de/10011663796

The state of the art : from country-of-origin to strategies for economic development

Campelo, Adriana - In: Handbook on place branding and marketing, (pp. 1-21). 2017

Persistent link: https://www.econbiz.de/10011685126

Place brand meaning-making : culture, ethos and habitus

Campelo, Adriana - In: Handbook on place branding and marketing, (pp. 73-87). 2017

Persistent link: https://www.econbiz.de/10011685144

Smell it, taste it, hear it, touch it and see it to make sense of this place

Campelo, Adriana - In: Handbook on place branding and marketing, (pp. 124-144). 2017

Persistent link: https://www.econbiz.de/10011685160

Trends and final remarks

Campelo, Adriana - In: Handbook on place branding and marketing, (pp. 236-239). 2017

Persistent link: https://www.econbiz.de/10011685203