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Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.; Taylor, Charles Raymond; Campbell, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee; Capella, Michael L.; Taylor, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
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Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John; Taylor, Charles Robert; Capella, Michael L.; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
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The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.; Taylor, Charles Raymond; Webster, … - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
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Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
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Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda
Taylor, Charles R.; Capella, Michael L. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10008134886