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Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.; Kover, Arthur J.; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
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What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.; Caruana, Albert; Leelapanyalert, Kannika - In: Journal of advertising research 53 (2013) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
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Choosing among alternative new product development projects : The role of heuristics
West, Douglas C.; Acar, Oguz A.; Caruana, Albert - In: Psychology & Marketing 37 (2020) 11, pp. 1511-1524
Persistent link: https://www.econbiz.de/10012273790
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Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
West, Douglas; Kover, Arthur; Caruana, Albert - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 35-46
Persistent link: https://www.econbiz.de/10008167913
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Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
West, Douglas; Kover, Arthur; Caruana, Albert - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 35-47
Persistent link: https://www.econbiz.de/10009976372