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An investigation of the black-box supplier integration in new product development

Zhao, Yushan; Cavusgil, Erin; Cavusgil, S. Tamer - In: Journal of business research : JBR 67 (2014) 6, pp. 1058-1064

Persistent link: https://www.econbiz.de/10010364529

An investigation of the black-box supplier integration in new product development

Zhao, Yushan; Cavusgil, Erin; Cavusgil, S. Tamer - In: Journal of Business Research 67 (2014) 6, pp. 1058-1064

This research examines black-box supplier integration in new product development (NPD). A model and several hypotheses are proposed to study the relationship between product task characteristics (importance and complexity), supplier integration, and product performance. Data from 136 U.S....

Persistent link: https://www.econbiz.de/10010753445

Product innovativeness dimensions and their relationships with product advantage, product financial performance, and project protocol

McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1006

Persistent link: https://www.econbiz.de/10008736810

Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry

Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98

Persistent link: https://www.econbiz.de/10009241543

Are pharmaceutical marketing decisions calibrated to communications effects?

Cavusgil, Erin; Calantone, Roger J. - In: Health marketing quarterly 28 (2011) 4, pp. 317-336

Persistent link: https://www.econbiz.de/10009410499

Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol

McNally, Regina C.; Cavusgil, Erin; Calantone, Roger J. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 991-1007

Persistent link: https://www.econbiz.de/10008711717

Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry

Cavusgil, Erin; Deligonul, Z. Seyda; Calantone, Roger J. - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 79-98

Persistent link: https://www.econbiz.de/10009896196