Narrow search
Showing 1 - 4 of 4
Cover Image
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Cover Image
Corporate logo : history, definition, and components
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Cover Image
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Cover Image
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck; Cheng, Peiyao; Masson, Josselin; Li, Wenhua - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10012288650