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"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

I am distinctive when I belong : meeting the need for optimal distinctiveness through team identification

Goldman, Michael M.; Chadwick, Simon; Funk, Daniel C.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 198-220

Persistent link: https://www.econbiz.de/10011641968

Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations

Kolyperas, Dimitrios; Anagnostopoulos, Christos; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 702-719

Persistent link: https://www.econbiz.de/10011645897

Corporate image and sport's governing body

Sekhorn, Harjit; Roy, Sanjit; Chadwick, Simon; Devlin, James - In: The service industries journal 36 (2016) 11/12, pp. 556-575

Persistent link: https://www.econbiz.de/10011657375

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

Branding in sports

Nufer, Gerd; Bühler, André W.; Chadwick, Simon - In: The Routledge companion to contemporary brand management, (pp. 536-551). 2016

Persistent link: https://www.econbiz.de/10011515475

Sponsorship programmes and corruption in sport : management responses to a growing threat

Roberts, Samantha; Chadwick, Simon; Anagnostopoulos, … - In: Journal of strategic marketing 26 (2018) 1, pp. 19-36

Persistent link: https://www.econbiz.de/10011860414

Branding in pictures : using instagram as a brand management tool in professional team sport organisations

Anagnostopoulos, Christos; Parganas, Petros; Chadwick, Simon - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 413-438

Persistent link: https://www.econbiz.de/10011915244

Emotional engagement and experiential marketing : a case study of the Athens Olympic Games

Davou, Konstantina; Thwaites, Des; Chadwick, Simon - In: International journal of sport management and marketing … 4 (2008) 1, pp. 102-122

Persistent link: https://www.econbiz.de/10003733492

Releasing latent brand equity : the case of UEFA's Champions League

Chadwick, Simon; Holt, Matthew - In: The marketing review 8 (2008) 2, pp. 147-162

Persistent link: https://www.econbiz.de/10003720887