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~person:"Chae, Heeju"
~person:"Choi, Tsan-Ming"
~person:"Ghaffar, Abdul"
~person:"Gierl, Heribert"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
249
Brand management
55
Markenführung
55
Beziehungsmarketing
54
Relationship marketing
54
Brand image
45
Fashion
45
Markenimage
45
Brand
35
Kundenzufriedenheit
30
Advertising effects
26
Werbewirkung
26
Lieferkette
25
Online-Handel
25
Supply chain
25
Einzelhandel
23
Internet marketing
23
Online-Marketing
23
Advertising
22
Emotion
22
Werbung
22
Marketing management
21
Marketingmanagement
21
Social Web
19
Social web
19
Theorie
18
Theory
18
Cultural identity
15
Kulturelle Identität
15
Luxury goods
15
Luxusgüter
15
Service quality
15
Bekleidungsindustrie
14
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Undetermined
132
Free
10
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Article
278
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Case study
Fallstudie
Aufsatz in Zeitschrift
279
Aufsatz im Buch
25
Book section
25
Arbeitspapier
10
Working Paper
10
Collection of articles of several authors
9
Sammelwerk
9
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
2
Hochschulschrift
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
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1
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Language
All
English
239
German
41
Author
All
Chae, Heeju
Choi, Tsan-Ming
Ghaffar, Abdul
Gierl, Heribert
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Verhoef, Peter C.
Han, Heesup
117
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
60
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
52
Walsh, Gianfranco
50
Hollebeek, Linda D.
49
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
42
Melewar, T. C.
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Vrontis, Demetris
38
Eisend, Martin
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Wong, IpKin Anthony
36
Wu, Luorong
36
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Journal of business research : JBR
40
Marketing : ZFP ; journal of research and management
17
Journal of retailing and consumer services
15
International journal of production economics
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Transportation research / E : an international journal
7
Der Markt : international journal of marketing
5
International journal of production research
5
Cogent business & management
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
IEEE transactions on engineering management : EM
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Marketing : journal of research and management
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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Source
All
ECONIS (ZBW)
280
Showing
1
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10
of
280
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articles prioritized
date (newest first)
date (oldest first)
1
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
4
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
5
Consumer attitudes towards
brand
extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
6
Individual tourists from the Chinese Mainland to Hong Kong : implications for tourism marketing in
fashion
Liu, Shuk-ching
;
Choi, Tsan-Ming
;
Au, Raymond
;
Hui, …
- In:
Tourism economics : the business and finance of tourism …
17
(
2011
)
6
,
pp. 1287-1309
Persistent link: https://www.econbiz.de/10009506628
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
9
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
10
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
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