Similar Search Results

Consumer-based approach to customer engagement : the case of luxury brands

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332

Persistent link: https://www.econbiz.de/10011883220

Fast fashion brand extensions : an empirical study of consumer preferences

Choi, Tsan-Ming; Liu, Na; Liu, Shuk-ching; Mak, Joseph; … - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 472-487

Persistent link: https://www.econbiz.de/10008652697

The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Consumer experiences of virtual reality : insights from VR luxury brand fashion shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524

Persistent link: https://www.econbiz.de/10012544867

Peer-to-peer collaborative consumption for fashion products in the sharing economy : platform operations

Choi, Tsan-Ming; He, Yanyan - In: Transportation research / E : an international journal 126 (2019), pp. 49-65

Persistent link: https://www.econbiz.de/10012040891

The effect of benign and malicious envies on desire to buy luxury fashion items

Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012132290

Green product development under competition : A study of the fashion apparel industry

Guo, Shu; Choi, Tsan-Ming; Shen, Bin - In: European journal of operational research : EJOR 280 (2020) 2, pp. 523-538

Persistent link: https://www.econbiz.de/10012132429

How fashion brands engage on social media : a netnography approach

Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378

Persistent link: https://www.econbiz.de/10012179031

Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application

Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167

Persistent link: https://www.econbiz.de/10011675566

A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour

Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484

Persistent link: https://www.econbiz.de/10011706964

1
2
3
4
5
6
7
8
9
10
Next
Last