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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel; Romero, Jaime; Loureiro, Sandra … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
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How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
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Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the review of … 42 (2023) 5, pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
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How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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Impact of retailing technology during business shutdown
Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
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Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson; Loureiro, Sandra Maria Correia; Langaro, … - In: EuroMed journal of business 18 (2023) 3, pp. 397-423
Persistent link: https://www.econbiz.de/10014380923