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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry
Puspita, Henny; Chae, Heeju - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
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The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye; Chae, Heeju; Ko, Eunju - In: Electronic word of mouth as a promotional technique : …, (pp. 71-85). 2020
Persistent link: https://www.econbiz.de/10012263250
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The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110
Persistent link: https://www.econbiz.de/10011710586