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Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika; Paul, Justin; Dhir, Sanjay; Taggar, Rashi - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
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Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay; Paul, Justin - In: International business review : the official journal of … 27 (2018) 5, pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
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Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay; Paul, Justin; Starčević, Slađana - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
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Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz; Paul, Justin - In: Business strategy and the environment 31 (2022) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
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Consumers' relationship with mass prestige brands and happiness
Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; Paul, … - In: European management review : EMR 20 (2023) 2, pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr; Paul, Justin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish; Paul, Justin; Kaurav, Rahul Pratap Singh - In: Journal of marketing communications 27 (2021) 5, pp. 481-509
Persistent link: https://www.econbiz.de/10012624661