Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chan, Fanny Fong Yee"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rechtliche Risiken der Mediapl...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product Placement
5
Product placement
5
Advertising effects
4
Werbewirkung
4
Bibliometrics
2
Bibliometrie
2
Brand awareness
2
Consumer behaviour
2
Film industry
2
Filmwirtschaft
2
Konsumentenverhalten
2
Prominence
2
product placement
2
Advertising
1
Brand image
1
Brand management
1
Cognition
1
Culture
1
Depth of processing
1
Fernsehprogramm
1
Films
1
Führungskräfte
1
Großbritannien
1
Kognition
1
Managers
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Need for cognition
1
Prior disclosure
1
Scientific method
1
Television programme
1
United Kingdom
1
Werbung
1
Wissenschaftliche Methode
1
content analysis
1
critical realism
1
culture
1
execution features
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Chan, Fanny Fong Yee
Pelsmacker, Patrick de
17
Dens, Nathalie
13
Reijmersdal, Eva A. van
13
Jugenheimer, Donald W.
10
Matthes, Jörg
10
Unger, Fritz
9
Kelley, Larry D.
8
Naderer, Brigitte
8
Chen, Huan
7
Eisend, Martin
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Budzinski, Oliver
6
Cauberghe, Verolien
6
Huber, Frank
6
Hudders, Liselot
6
Pepels, Werner
6
Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Engel, Dirk
5
Schramm, Holger
5
Verhellen, Yann
5
Avramova, Yana R.
4
Davtyan, Davit
4
Erenburg, Grigori
4
Franz, Gerhard
4
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Gistri, Giacomo
4
Jap, Sandy D.
4
Katz, Helen E.
4
Laussel, Didier
4
Lehu, Jean-Marc
4
Lindstädt-Dreusicke, Nadine
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
more ...
less ...
Published in...
All
Journal of promotion management : JPM
2
International marketing review
1
Marketing intelligence & planning
1
The marketing review
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
2
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
3
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
4
Product placement and its effectiveness : a systematic review and propositions for future research
Chan, Fanny Fong Yee
- In:
The marketing review
12
(
2012
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009549382
Saved in:
5
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
