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Chan, Kara
Pelsmacker, Patrick de
63
Gierl, Heribert
56
Frey, Bruno S.
45
Esch, Franz-Rudolf
44
Boje, David M.
38
Bauer, Hans H.
36
Eisend, Martin
35
Dens, Nathalie
33
Diehl, Sandra
31
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27
Bellman, Steven
25
Septianto, Felix
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Terlutter, Ralf
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23
Kaiser, Harry M.
22
Huber, Frank
21
Nilssen, Tore
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Yoon, Hye Jin
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Chang, Chingching
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Sørgard, Lars
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Varan, Duane
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Nufer, Gerd
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Kind, Hans Jarle
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Young consumers : insight and ideas for responsible marketers
7
International advertising and communication : current insights and empirical findings
2
International review on public and non-profit marketing
2
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ECONIS (ZBW)
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1
A gender portrayal of children's television commercials in mainland China
Wong, Krystie
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 319-341)
.
2006
Persistent link: https://www.econbiz.de/10003378136
Saved in:
2
Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
Saved in:
3
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
4
The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.
;
Tufle, Birgitte
;
Rasmussen, Jeanette
; …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
Saved in:
5
Determinants for materialism among adolescents in Singapore
La Ferle, Carrie
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003772945
Saved in:
6
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
7
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
8
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
9
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
10
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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