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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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Special issue: Pricing in a global marketplace
Grewal, Dhruv (contributor) - 2012
Persistent link: https://www.econbiz.de/10009513181
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Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv - In: Journal of marketing 75 (2011) 6, pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
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Innovations in retail pricing and promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
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Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
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An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market
Talukdar, Debabrata; Gauri, Dinesh K.; Grewal, Dhruv - In: Journal of retailing 86 (2010) 4, pp. 336-354
Persistent link: https://www.econbiz.de/10008808860
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Temporal reframing of prices : when is it beneficial?
Bambauer-Sachse, Silke; Grewal, Dhruv - In: Journal of retailing 87 (2011) 2, pp. 156-165
Persistent link: https://www.econbiz.de/10009240266
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Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay; Yaprak, Attila; Grewal, Dhruv - In: Journal of business research : JBR 75 (2017), pp. 37-45
Persistent link: https://www.econbiz.de/10011699760