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~person:"Chandrashekaran, Rajesh"
~person:"Grewal, Dhruv"
~subject:"Online-Marketing"
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Regulatory fit: A meta-analyti...
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Online-Marketing
Consumer behaviour
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Chandrashekaran, Rajesh
Grewal, Dhruv
Ruyter, Ko de
9
Wetzels, Martin
5
Herhausen, Dennis
3
Keeling, Debbie Isobel
3
Mahr, Dominik
3
Aguirre, Elizabeth
2
Bart, Yakov
2
Ludwig, Stephan
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Motyka, Scott
2
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Roggeveen, Anne L.
2
Schoegel, Marcus
2
Spann, Martin
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Zubcsek, Peter Pal
2
Agarwal, Amit
1
Bal, Anjali S.
1
Beitelspacher, Lauren Skinner
1
Blazevic, Vera
1
Buck, Michael
1
Cotte, June
1
Cummings, Krista Hill
1
Dellarocas, Chrysanthos
1
Emrich, Oliver
1
Fossen, Beth
1
Franco Valdez, Ana Dolores
1
Grewal, Lauren
1
Hatzithomas, Leonidas
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1
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Ngo, Liem Viet
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Nordfält, Jens
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1
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Journal of the Academy of Marketing Science
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Journal of marketing
2
Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
2
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
3
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
4
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
5
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
6
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
7
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
8
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
9
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
10
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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