Narrow search
Showing 1 - 3 of 3
Cover Image
How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
Cover Image
The Matrix Composition of Banking Customer Value
Chang, Hong-sheng; Tseng, Chien-ming - In: Journal of international consumer marketing 22 (2010) 4, pp. 347-363
Persistent link: https://www.econbiz.de/10008452812
Cover Image
Increase hotel customer value by reducing relevant perceived risk in Taiwan
Chang, Hong-sheng - In: Journal of hospitality & leisure marketing : the … 16 (2007) 4, pp. 324-342
Persistent link: https://www.econbiz.de/10003766526