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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong; Deng, Zhong Zhun; Chang, Ya Ping - In: Journal of retailing and consumer services 54 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
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How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: The journal of consumer marketing 34 (2017) 7, pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
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How SoLoMo-based product recommendations influence consumers' acceptance intention : the moderating role of gender
Zhu, Dong Hong; He, Qi; Chang, Ya Ping - In: International journal of services technology and … 27 (2021) 1/2, pp. 129-142
Persistent link: https://www.econbiz.de/10012503733
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Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong; Zhang, Zhi Jie; Chang, Ya Ping; Liang, … - In: International journal of hospitality management 77 (2019), pp. 178-186
Persistent link: https://www.econbiz.de/10011988504