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Chapa, Sindy
Kemp, Elyria
70
Bui, M̃y
25
Bui, My
17
Kopp, Steven W.
16
Grier, Sonya
11
Borders, Aberdeen Leila
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KEMP, ELYRIA
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Krishen, Anjala
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Natesan, Chinna
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Kemp, Eramus
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LaTour, Michael S.
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Bui, My˜
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Jillapalli, Ravi
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Leila Borders, Aberdeen
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Journal of current issues and research in advertising : JCIRA
3
International journal of advertising : the quarterly review of marketing communications
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OLC EcoSci
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ECONIS (ZBW)
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The role of advertising in consumer emotion management
Kemp, Elyria
;
Bui, My
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-355
Persistent link: https://www.econbiz.de/10009976136
Saved in:
2
The role of advertising in consumer emotion management
Kemp, Eyria
;
Bui, M̃y
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
Saved in:
3
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
4
Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10010082622
Saved in:
5
Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10010151789
Saved in:
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