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The effect of need for uniqueness on word of mouth

Cheema, Amar; Kaikati, Andrew M. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 553-563

Persistent link: https://www.econbiz.de/10003983885

Country of origin effect on US consumers' brand personality perception of automobiles from China and India

Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10003932801

The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions

Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178

Persistent link: https://www.econbiz.de/10003988015

The Effect of Need for Uniqueness on Word of Mouth

Cheema, Amar; Kaikati, Andrew - 2018

This research studies a psychosocial cost associated with positive word of mouth (WOM): positive WOM can decrease the uniqueness of one’s possessions, which hurts high-uniqueness individuals (pilot study 1). As a result, high- (vs. low-) uniqueness individuals are less willing to generate...

Persistent link: https://www.econbiz.de/10014208494

Engaging customers through brand authenticity perceptions : the moderating role of self-congruence

Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of business research : JBR 138 (2022), pp. 26-37

Persistent link: https://www.econbiz.de/10013197775