Chen, Xu; Li, Ling; Zhou, Ming - In: Omega 40 (2012) 6, pp. 807-816
This article presents a review of the issues associated with a manufacturer's pricing strategies in a two …-dependent demand and have different sales costs. The manufacturer considers three pricing options: (1) setting the same price for both … price, and his/her optimal profit associated with different pricing strategies have been derived using the game theory. Our …