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Childers, Terry L.
Viswanathan, Madhu
96
Viswanathan, Madhubalan
29
Sridharan, Srinivas
15
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13
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10
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
7
Journal of Business Research
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
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The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957512
Saved in:
2
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
3
"5" calories or "low" calories? : What do we know about using numbers or words to describe products and where do we go from here?
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957607
Saved in:
4
The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu
;
Childers, Terry L.
;
Moore-Shay, …
-
1996
Persistent link: https://www.econbiz.de/10000959833
Saved in:
5
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
6
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
Saved in:
7
Using the comparative judgment task in consumer research : an illustrative study
Viswanathan, Madhu
;
Childers, Terry L.
-
1994
Persistent link: https://www.econbiz.de/10000959862
Saved in:
8
The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale
Viswanathan, Madhubalan
;
Childers, Terry L.
;
Moore, …
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10006152405
Saved in:
9
Representation of Numerical and Verbal Product Information in Consumer Memory
Childers, Terry L.
;
Viswanathan, Madhubalan
- In:
Journal of business research : JBR
47
(
2000
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10006729475
Saved in:
10
Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories
Viswanathan, Madhubalan
;
Childers, Terry L.
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10006667562
Saved in:
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