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The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957512
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Representation of numerical and verbal product information in consumer memory
Childers, Terry L.; Viswanathan, Madhu - 1996
Persistent link: https://www.econbiz.de/10000957514
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"5" calories or "low" calories? : What do we know about using numbers or words to describe products and where do we go from here?
Viswanathan, Madhu; Childers, Terry L. - 1996
Persistent link: https://www.econbiz.de/10000957607
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The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu; Childers, Terry L.; Moore-Shay, … - 1996
Persistent link: https://www.econbiz.de/10000959833
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Categorization : a fuzzy set conceptualization
Dutta, Shantanu; Bergen, Mark; Viswanathan, Madhu; … - 1994
Persistent link: https://www.econbiz.de/10000959857
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Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu; Childers, Terry L.; Nagaraj, Sanjay - 1994
Persistent link: https://www.econbiz.de/10000959861
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Using the comparative judgment task in consumer research : an illustrative study
Viswanathan, Madhu; Childers, Terry L. - 1994
Persistent link: https://www.econbiz.de/10000959862
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The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale
Viswanathan, Madhubalan; Childers, Terry L.; Moore, … - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 406-424
Persistent link: https://www.econbiz.de/10006152405
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Representation of Numerical and Verbal Product Information in Consumer Memory
Childers, Terry L.; Viswanathan, Madhubalan - In: Journal of business research : JBR 47 (2000) 2, pp. 109-120
Persistent link: https://www.econbiz.de/10006729475
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Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories
Viswanathan, Madhubalan; Childers, Terry L. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10006667562