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Investigating Consumer Adoption of Related Technology Products

Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj K. - 2009

We present a framework for modeling consumer adoption of multiple categories of technology products that may be related as complements (or substitutes). The context of technology products as well as the relationship between categories poses some unique challenges. First, the declining prices...

Persistent link: https://www.econbiz.de/10014222282

Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U. - In: Journal of marketing 85 (2021) 3, pp. 10-27

Persistent link: https://www.econbiz.de/10012522216

An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure

Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 16 (1998) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10001231060

Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors

Ozturk, O. Cem; Chintagunta, Pradeep K.; Venkataraman, … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 296-316

Persistent link: https://www.econbiz.de/10012022544

Investigating consumer purchase behavior in related technology product categories

Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10003969789

Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior

Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648

Persistent link: https://www.econbiz.de/10011916601

Price uncertainty and market power in retail gasoline : the case of an Italian highway

Rossi, Federico; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 753-770

Persistent link: https://www.econbiz.de/10011951259

The proportional hazard model for purchase timing : a comparison of alternative specifications

Seetharaman, P. B.; Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 21 (2003) 3, pp. 368-382

Persistent link: https://www.econbiz.de/10001785813

Store brands : who buys them and what happens to retail prices when they are introduced?

Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218

Persistent link: https://www.econbiz.de/10002140611

How does assortment affect grocery store choice?

Briesch, Richard A.; Chintagunta, Pradeep K.; Fox, Edward J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 176-189

Persistent link: https://www.econbiz.de/10003827935