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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming; Liu, Na; Liu, Shuk-ching; Mak, Joseph; … - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Fast fashion retail operations services : an empirical study from consumer perspectives
Li, Wing-Yan; Choi, Tsan-Ming; Chow, Pui-Sze - In: Service supply chain systems : a systems engineering …, (pp. 139-151). 2016
Persistent link: https://www.econbiz.de/10011474091
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Peer-to-peer collaborative consumption for fashion products in the sharing economy : platform operations
Choi, Tsan-Ming; He, Yanyan - In: Transportation research / E : an international journal 126 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012040891
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The effect of benign and malicious envies on desire to buy luxury fashion items
Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
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Green product development under competition : A study of the fashion apparel industry
Guo, Shu; Choi, Tsan-Ming; Shen, Bin - In: European journal of operational research : EJOR 280 (2020) 2, pp. 523-538
Persistent link: https://www.econbiz.de/10012132429