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~person:"Choi, Tsan-Ming"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Kundenzufriedenheit
Mode
Viral marketing
Consumer behaviour
249
Brand management
64
Markenführung
64
Beziehungsmarketing
55
Relationship marketing
55
Fashion
54
Brand image
43
Markenimage
43
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31
Markenartikel
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29
Lieferkette
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Virales Marketing
19
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Marketingmanagement
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Choi, Tsan-Ming
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
116
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Walsh, Gianfranco
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Krishna, Aradhna
52
Thøgersen, John
51
Cherchye, Laurens
50
Rajagopal
50
Hollebeek, Linda D.
49
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Erasmus Research Institute of Management
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Journal of business research : JBR
38
Journal of retailing and consumer services
13
International journal of production economics
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Transportation research / E : an international journal
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of production research
5
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
IEEE transactions on engineering management : EM
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
SpringerLink / Bücher
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of operational research : EJOR
2
Intelligent fashion forecasting systems : models and applications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
Sustainable fashion supply chain management : from sourcing to retailing
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
286
Showing
1
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10
of
286
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
3
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
4
Fast
fashion
retail operations services : an empirical study from consumer perspectives
Li, Wing-Yan
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Service supply chain systems : a systems engineering …
,
(pp. 139-151)
.
2016
Persistent link: https://www.econbiz.de/10011474091
Saved in:
5
Peer-to-peer collaborative consumption for
fashion
products in the sharing economy : platform operations
Choi, Tsan-Ming
;
He, Yanyan
- In:
Transportation research / E : an international journal
126
(
2019
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012040891
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
Green product development under competition : A study of the
fashion
apparel industry
Guo, Shu
;
Choi, Tsan-Ming
;
Shen, Bin
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 523-538
Persistent link: https://www.econbiz.de/10012132429
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Brand
loyalties in designer luxury and fast
fashion
co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
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