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Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie; Pelsmacker, Patrick de; Puttemans, Bianca - In: Breaking new ground in theory and practice, (pp. 343-357). 2011
Persistent link: https://www.econbiz.de/10009381004
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Special issue: Business to business branding
Christodoulides, George (contributor) - 2011
Persistent link: https://www.econbiz.de/10009491983
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Brand tribalism : a anthropological perspective
Taute, Harry A.; Sierra, Jeremy - In: The journal of product & brand management 23 (2014) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
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Self-brand congruity and brand communication
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014
Persistent link: https://www.econbiz.de/10010417738
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Introduction: Special issue on advances in brand management
De Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
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Breaking free from the industrial age paradigm of branding
Christodoulides, George - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020