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Christodoulides, George
Esch, Franz-Rudolf
131
Burmann, Christoph
127
Melewar, T. C.
104
Baumgarth, Carsten
91
Becker, Sascha O.
86
Woessmann, Ludger
67
Neuman, Shoshana
64
Huber, Frank
63
Meffert, Heribert
63
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62
Keller, Kevin Lane
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56
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51
Wiedmann, Klaus-Peter
51
Iyer, Sriya
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Foroudi, Pantea
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Bang, Nguyen
48
Ahlert, Dieter
47
De Chernatony, Leslie
45
Tomczak, Torsten
45
Phau, Ian
40
Merrilees, Bill
39
Loureiro, Sandra Maria Correia
38
Schmidt, Holger J.
38
Bauer, Hans H.
37
Bhalotra, Sonia R.
34
Brañas-Garza, Pablo
34
Fournier, Susan
34
Ind, Nicholas
34
Kernstock, Joachim
34
McCleary, Rachel M.
33
Sattler, Henrik
33
Swoboda, Bernhard
33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
32
Lehrer, Evelyn L.
32
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31
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31
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7
Journal of business research : JBR
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4
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2
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1
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1
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
2
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
3
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
4
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
5
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
8
Digital branding and analytics
Borel, Laurence-Helene
;
Christodoulides, George
- In:
The Routledge companion to contemporary brand management
,
(pp. 255-268)
.
2016
Persistent link: https://www.econbiz.de/10011515399
Saved in:
9
A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
Saved in:
10
Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10003826415
Saved in:
1
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