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Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Chu, Junhong; Chintagunta, Pradeep K.; Vilcassim, Naufel J. - In: Journal of marketing research : JMR 44 (2007) 1, pp. 29-41

Persistent link: https://www.econbiz.de/10007596667

Quantifying the economic value of warranties in the US server market

Chu, Junhong; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 99-121

Persistent link: https://www.econbiz.de/10003858561

Quantifying transaction costs in online/off-line grocery channel choice

Chintagunta, Pradeep K.; Chu, Junhong; Cebollada, Javier - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 96-114

Persistent link: https://www.econbiz.de/10009511626

An empirical test of warranty theories in the US computer server and automobile markets

Chu, Junhong; Chintagunta, Pradeep K. - In: Journal of marketing 75 (2011) 2, pp. 75-92

Persistent link: https://www.econbiz.de/10008935842

An empirical analysis of shopping behavior cross online and offline channels for grocery products : the moderating effects of household and product characteristics

Chu, Junhong; Arce-Urriza, Marta; Cebollada-Calvo, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 251-268

Persistent link: https://www.econbiz.de/10008760280

A comparison of within-household price sensitivity across online and offline channels

Chu, Junhong; Chintagunta, Pradeep K.; Cebollada, Javier - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 283-299

Persistent link: https://www.econbiz.de/10003709021

Geography as branding : descriptive evidence from Taobao

Chintagunta, Pradeep K.; Chu, Junhong - In: Quantitative marketing and economics : QME 19 (2021) 1, pp. 53-92

Persistent link: https://www.econbiz.de/10012488949

Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels

Chu, Junhong; Chintagunta, Pradeep; Cebollada, Javier - In: Marketing Science 27 (2008) 2, pp. 283-299

We use a unique data set to estimate the price sensitivities of households in online and offline shopping channels when the same households shop across channels. We observe households that shop interchangeably at the online and the offline stores in the same grocery chain and investigate their...

Persistent link: https://www.econbiz.de/10008787926

Research Note-A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels

Chu, Junhong; Chintagunta, Pradeep; Cebollada, Javier - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 283-299

Persistent link: https://www.econbiz.de/10007997082

Quantifying the Economic Value of Warranties in the U.S. Server Market

Chu, Junhong; Chintagunta, Pradeep K. - In: Marketing Science 28 (2009) 1, pp. 99-121

We quantify the economic value of hardware base warranties in the U.S. server market to manufacturers, channel intermediaries, and customers. We further decompose the value of a warranty into its insurance value and its price discrimination value, which are the two main rationales for warranty...

Persistent link: https://www.econbiz.de/10008787691