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Definition, conceptualization and measurement of consumer-based retailer brand equity

Troiville, Julien; Hair, Joseph F.; Cliquet, Gérard - In: Journal of retailing and consumer services 50 (2019), pp. 73-84

Persistent link: https://www.econbiz.de/10012114123

A comparison between economic and organic store brands : packaging as a key factor of store brand equity

Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316

Persistent link: https://www.econbiz.de/10011815737

Retail brand equity : conceptualization and measurement

Jara, Magali; Cliquet, Gérard - In: Journal of retailing and consumer services 19 (2012) 1, pp. 140-149

Persistent link: https://www.econbiz.de/10009507880

Factors influencing consumer behaviour towards store brands : evidence from the French market

Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441

Persistent link: https://www.econbiz.de/10009770729

E-commerce and encroachment : evidence from French franchise networks

Cliquet, Gérard; Voropanova, Ekaterina - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 114-128

Persistent link: https://www.econbiz.de/10011538933

Impact of the industry on franchise chain efficiency : a meta-DEA and context-dependent DEA apporach

Piot-Lepetit, Isabelle; Perrigot, Rozenn; Cliquet, Gérard - In: Journal of the Operational Research Society : OR 65 (2014) 11, pp. 1692-1699

Persistent link: https://www.econbiz.de/10010480181

Plural Form and Franchise Chains Efficency: A Dea Meta-Frontier Approach applied to French Chains

Perrigot, Rozenn; Piot-Lepetit, Isabelle; Cliquet, Gérard - Centre de Recherche en Économie et Management (CREM) - 2012

This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency between and across...

Persistent link: https://www.econbiz.de/10009650737

Plural Form and Franchisors Performance : Early Empirical Findings From Europe

Perdreau, Frédéric; Nadant, Anne-Laure Le; Cliquet, … - HAL - 2010

This paper deals with the relationships between plural form and performance in franchising networks in Europe. It is … performance. The model has been estimated using panel data on 41 publicly listed European franchising networks in the 1998 …

Persistent link: https://www.econbiz.de/10008791992

Organizational form and efficiency of franchise chains

Piot-Lepetit, Isabelle; Perrigot, Rozenn; Cliquet, Gérard - Département Sciences Sociales, Agriculture et … - 2014

variable selection), it contributes to the literature on franchising by providing an approach allowing us to answer to the …

Persistent link: https://www.econbiz.de/10010908150

Human capital intangibles and performance of franchise networks : a complementary view between agency and critical resource perspectives

Perdreau, Frédéric; Le Nadant, Anne-Laure; Cliquet, … - In: Managerial and decision economics : MDE ; the … 36 (2015) 2, pp. 121-138

Persistent link: https://www.econbiz.de/10011436505