Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of Product & Brand Management 20 (2011) 7, pp. 510-513
Purpose – In this brief paper, the aim is to highlight three important pricing areas: the business strategies and pricing models that have evolved over the past 20 years of research, the customers that have been targeted, and the role of the internet on pricing. The advent of social media,...
