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Lean, rapid and profitable : new product development

Cooper, Robert G.; Edgett, Scott J. - 2005

Persistent link: https://www.econbiz.de/10003391650

Perspective: the innovation dilemma : how to innovate when the market is mature

Cooper, Robert G. - In: The journal of product innovation management : an … 28 (2011), pp. 2-27

Persistent link: https://www.econbiz.de/10009387654

New products : the factors that drive success

Cooper, Robert G. - 2009

Persistent link: https://www.econbiz.de/10003836288

New products : what separates the winners from the losers and what drives success

Cooper, Robert G. - In: The PDMA handbook of new product development, (pp. 3-28). 2005

Persistent link: https://www.econbiz.de/10003831443

Portfolio management for new products

Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 2001 - 2. ed., 1. print.

Persistent link: https://www.econbiz.de/10001665692

Portfolio management for new products

Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 1998

Persistent link: https://www.econbiz.de/10000987898

Product leadership : creating and launching superior new products

Cooper, Robert G. - 1999

Persistent link: https://www.econbiz.de/10001404976

The adoption of AI in new product development : results of a multi-firm study in the US and Europe

Cooper, Robert G.; Brem, Alexander M. - In: Research-technology management : RTM 67 (2024) 3, pp. 44-53

Persistent link: https://www.econbiz.de/10014574267

New Products

Cooper, Robert G. - In: International Marketing Review 11 (1994) 1, pp. 60-76

What are the keys to superior new product performance? Integrates the results of several of NewProd studies of hundreds of new product successes and failures. Identifies the key drivers of new product performance, where “performance” is measured in a variety of ways, including profitability,...

Persistent link: https://www.econbiz.de/10014827667

Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch

Cooper, Robert G. - 2010 - 2. Auflage

Persistent link: https://www.econbiz.de/10003906643