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Portfolio management for new products
Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 1998
Persistent link: https://www.econbiz.de/10000987898
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Product leadership : creating and launching superior new products
Cooper, Robert G. - 1999
Persistent link: https://www.econbiz.de/10001404976
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G. - In: The PDMA handbook of new product development, (pp. 3-28). 2005
Persistent link: https://www.econbiz.de/10003831443
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New products : the factors that drive success
Cooper, Robert G. - 2009
Persistent link: https://www.econbiz.de/10003836288
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Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G. - In: The journal of product innovation management : an … 28 (2011), pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
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Lean, rapid and profitable : new product development
Cooper, Robert G.; Edgett, Scott J. - 2005
Persistent link: https://www.econbiz.de/10003391650
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Portfolio management for new products
Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J. - 2001 - 2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692