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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
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The tourist loyalty index : a new indicator for measuring tourist destination loyalty?
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of innovation & knowledge : JIK 4 (2019) 2, pp. 71-77
The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...
Persistent link: https://www.econbiz.de/10012016746
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Entrepreneurial orientation-hotel performance : has market orientation anything to say?
Vega Vázquez, Manuela; Cossío-Silva, Francisco-José; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5089-5094
Persistent link: https://www.econbiz.de/10011589156
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Exploring the customer's intention to switch firms : the role of customer-related antecedents
Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Psychology & marketing 34 (2017) 11, pp. 1039-1049
Persistent link: https://www.econbiz.de/10011770811
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Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10011891105
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Heterogeneity of customers of personal image services : a segmentation based on value co-creation
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 619-630
Persistent link: https://www.econbiz.de/10010247736
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How to face a political boycott : the relevance of entrepreneurs' awareness
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: International entrepreneurship and management journal 15 (2019) 2, pp. 321-339
Persistent link: https://www.econbiz.de/10012226687
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Corporate Responsibility under the ESCI model : an application in the hotel sector
Revilla Camacho, Maria Angeles; Cossío-Silva, … - In: European research on management and business economics 23 (2017) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10011719365
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The tourist loyalty index: A new indicator for measuring tourist destination loyalty?
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of Innovation & Knowledge (JIK) 4 (2019) 2, pp. 71-77
The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...
Persistent link: https://www.econbiz.de/10013266726
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Seeking a sustainable competitive advantage in periods of economic recession for SMEs and entrepreneurs : the role of value co-creation and customer trust in the service provider
Revilla-Camacho, María-Ángeles; Cossío-Silva, … - In: Entrepreneurship, innovation and economic crisis : …, (pp. 69-76). 2014
Persistent link: https://www.econbiz.de/10010212195