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Coughlan, Anne T.
Yan, Ruiliang
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Channel management: structure, governance, and relationship management
Anderson, Erin
;
Coughlan, Anne T.
- In:
Handbook of marketing
,
(pp. 223-247)
.
2006
Persistent link: https://www.econbiz.de/10003335105
Saved in:
2
Marketing channel design and management
Coughlan, Anne T.
- In:
Kellogg on marketing
,
(pp. 232-257)
.
2010
Persistent link: https://www.econbiz.de/10008664279
Saved in:
3
Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.
;
Choi, Seung-chan
;
Chu, Wujin
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
Saved in:
4
Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet
;
Anderson, Eric T.
;
Coughlan, Anne T.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
Saved in:
5
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
6
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
7
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
8
Marketing channel design and management
Coughlan, Anne T.
;
Stern, Louis W.
- In:
Kellogg on marketing
,
(pp. 247-269)
.
2001
Persistent link: https://www.econbiz.de/10001612987
Saved in:
9
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
Saved in:
10
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
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