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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing
Cravens, David W. - 1982
Persistent link: https://www.econbiz.de/10001388928
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Strategic marketing
Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic alignment for sales organization transformation
LaForge, Raymond W.; Ingram, Thomas N.; Cravens, David W. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Are you a "vigilant leader"?
Day, George S.; Schoemaker, Paul J. - In: MIT sloan management review 49 (2007/08) 3, pp. 43-51
Persistent link: https://www.econbiz.de/10003714562