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~person:"Currás-Pérez, Rafael"
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Consumer behaviour
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Currás-Pérez, Rafael
Sanz Blas, Silvia
37
Ruiz Mafe, Carla
23
Sanz-Blas, Silvia
20
Aldás-Manzano, Joaquín
14
Ruiz-Mafé, Carla
11
Bigné Alcañiz, J. Enrique
9
Buzova, Daniela
9
Ruiz-Mafe, Carla
8
Bigné-Alcañiz, Enrique
5
Aldas-Manzano, Joaquin
4
Alvarado-Herrera, Alejandro
4
Martí-Parreño, José
4
Sánchez, Isabel
4
Sánchez-García, Isabel
4
Bigné, Enrique
3
Cervera-Taulet, Amparo
3
Garrigos-Simon, Fernando J.
3
Tronch, Jose
3
Aldas-Manzano, Joaquín
2
Aldás Manzano, Joaquín
2
Andreu, Luisa
2
Andreu-Simó, Luisa
2
Brethouwer, Meike
2
Carvajal-Trujillo, Elena
2
Curras-Perez, Rafael
2
Galdon, Jose Luis
2
Lassala-Navarré, Carlos
2
Martí-Parreño, Jose
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Okazaki, Shintaro
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1
Aldás-Manzano, Joaquin
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Bermejo-Berros, Jesús
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Bign-Alcaiz, Enrique
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Bigne-Alcaniz, Enrique
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Broz-Lofiego, Adrian
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Buenaventura-Vera, Guillermo
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
4
International journal of internet marketing and advertising : IJIMA
3
European journal of marketing : EJM
2
Journal of business ethics : JOBE
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
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Universia business review : revista trimestral de Dirección de Empresas
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Breaking new ground in theory and practice
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International Review on Public and Nonprofit Marketing
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ECONIS (ZBW)
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OLC EcoSci
9
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Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín
;
Currás-Pérez, Rafael
;
Sanz …
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
Saved in:
2
Factors contributing brand attitude in advergames: Entertainment and irritation
Martí-Parreño, José
;
Aldás-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10010100154
Saved in:
3
Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
Bigné, Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 575-595
Persistent link: https://www.econbiz.de/10009846078
Saved in:
4
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
5
The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael
;
Miquel-Romero, María José
; …
- In:
Breaking new ground in theory and practice
,
(pp. 193-215)
.
2011
Persistent link: https://www.econbiz.de/10009380732
Saved in:
6
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
7
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
8
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz-Mafé, Carla
;
Sanz-Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009850634
Saved in:
9
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné-Alcañiz, Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10009039827
Saved in:
10
What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
Currás-Pérez, Rafael
;
Ruiz-Mafé, Carla
;
Sanz-Blas, Silvia
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 534-556
Persistent link: https://www.econbiz.de/10009251718
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