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~person:"Dave, Dhaval"
~person:"Gijsbrechts, Els"
~subject:"Verkaufsförderung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Beispielhafte Verkaufsförderun...
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Verkaufsförderung
Sales promotion
7
Physicians
3
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2
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2
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2
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Dave, Dhaval
Gijsbrechts, Els
Malik, Garima
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
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Rajagopal
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Villas-Boas, Sofia
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Chandon, Pierre
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Kind, Hans Jarle
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Leeflang, Peter
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Nordfält, Jens
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Health economics
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Journal of marketing
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
2
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
3
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
- In:
Health economics
26
(
2017
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
Saved in:
4
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
5
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10010210731
Saved in:
6
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
Saved in:
7
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
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