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A comparison of brand loyalty between on the go and take-home consumption purchases

Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012171841

Consumer response to price changes in higher-priced brands

Huang, Ava; Dawes, John; Lockshin, Larry; Greenacre, Luke - In: Journal of retailing and consumer services 39 (2017), pp. 1-10

Persistent link: https://www.econbiz.de/10011747691

Buying brands at both regular price and on promotion over time

Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; … - In: Australasian marketing journal 25 (2017) 4, pp. 252-260

Persistent link: https://www.econbiz.de/10011792010

Does Double Jeopardy apply using average spend per buyer as the loyalty metric?

Dawes, John; Bond, Allison; Hartnett, Nicole; Sharp, Byron - In: Australasian marketing journal 25 (2017) 4, pp. 261-268

Persistent link: https://www.econbiz.de/10011792149

Reasons for variation in SCR for private label brands

Dawes, John - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1804-1824

Persistent link: https://www.econbiz.de/10010205981

Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data

Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943

Persistent link: https://www.econbiz.de/10010379205

Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA

Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432

Persistent link: https://www.econbiz.de/10010472555

Regularities in buyer behaviour and brand performance : the case of Australian beer

Dawes, John - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 198-208

Persistent link: https://www.econbiz.de/10003627433

It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline

Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213

Persistent link: https://www.econbiz.de/10009618397

How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Dawes, John - 2020

Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy … incidence of brand extensions in three geographic consumer goods markets: US and UK and Australia. The study conducts a detailed … available in the online stores, appear in just a single product category. Of the remaining 25% of brands classified as brand …

Persistent link: https://www.econbiz.de/10012842233