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De Chernatony, L.
De Chernatony, Leslie
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, L.
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2010
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Third edition.
Persistent link: https://www.econbiz.de/10014498750
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Creating powerful brands
De Chernatony, L.
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2011
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Fourth edition.
Persistent link: https://www.econbiz.de/10014499158
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