Creating powerful brands
Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
| Year of publication: |
2011 ; Fourth edition.
|
|---|---|
| Authors: | De Chernatony, L. |
| Other Persons: | McDonald, Malcolm (contributor) ; Wallace, Elaine (contributor) |
| Publisher: |
Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Description of contents: |
pt. 1. Foundations of brand management -- pt. 2. Brand management in different sectors -- pt. 3. Winning the brands battle.
|
Online Resource
| Extent: | 1 online resource (xxv, 483 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-85617-850-1 ; 978-1-136-44514-9 ; 978-1-136-44518-7 ; 978-1-136-44519-4 ; 978-1-138-44090-6 ; 978-1-85617-849-5 |
| Other identifiers: | 10.4324/9781856178501 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499158