//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A service perspective on IBM's...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
41
Markenführung
41
Markenartikel
32
Brand
27
Brand image
20
Markenimage
20
Consumer behaviour
13
Konsumentenverhalten
13
Markenpolitik
7
USA
7
United States
7
Bank
6
Führungsstil
5
Leadership style
5
Produktmanagement
5
Beziehungsmarketing
4
Corporate culture
4
Großbritannien
4
Ireland
4
Irland
4
Relationship marketing
4
United Kingdom
4
Unternehmenskultur
4
Arbeitskräfte
3
Dienstleistungssektor
3
Marketing
3
Preismanagement
3
Pricing strategy
3
Service industry
3
Viral marketing
3
Virales Marketing
3
Workforce
3
Advertising
2
Advertising effects
2
Arbeitsverhalten
2
B-to-B-Marketing
2
Bank employees
2
Bankberufe
2
Brand extension
2
Brand identity
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
32
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Reprint
3
Sammelwerk
3
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
54
Undetermined
1
Author
All
De Chernatony, Leslie
Esch, Franz-Rudolf
140
Burmann, Christoph
133
Baumgarth, Carsten
94
Bruhn, Manfred
89
Meffert, Heribert
80
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Ahlert, Dieter
63
Sattler, Henrik
55
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Rahman, Zillur
45
Loureiro, Sandra Maria Correia
42
Gallouj, Fai͏̈z
41
Mattoo, Aaditya
41
Phau, Ian
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Merrilees, Bill
40
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Corsten, Hans
35
Kaiser, Ulrich
35
Romaniuk, Jenni
35
Foroudi, Pantea
34
Uggla, Henrik
34
Herrmann, Andreas
33
Iglesias, Oriol
33
Ko, Eunju
33
Strebinger, Andreas
33
Rubalcaba-Bermejo, Luis
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Völckner, Franziska
31
Cuadrado Roura, Juan R.
30
Daniels, Peter W.
30
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
Journal of business research : JBR
8
Working paper series / The City University Business School
5
European journal of marketing : EJM
4
Working paper series / City University Business School
4
Brand management ; Vol. 4
2
Marketing theory
2
The journal of product & brand management
2
The service industries journal
2
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The international library of management
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
USB Cologne (EcoSocSci)
6
Showing
1
-
10
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
4
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
5
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
Strategic
brand
planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
7
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
8
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
9
Brand
management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000648616
Saved in:
10
Creating and launching a challenger
brand
: a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->