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Brand management
41
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De Chernatony, Leslie
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
73
Meffert, Heribert
65
Keller, Kevin Lane
60
Huber, Frank
59
Bruhn, Manfred
54
Ahlert, Dieter
47
Balmer, John M. T.
45
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Ko, Eunju
30
Christodoulides, George
29
Guzman, Francisco
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Herrmann, Andreas
26
Langner, Tobias
26
Völckner, Franziska
26
Aaker, David A.
25
Park, C. Whan
25
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25
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Journal of business research : JBR
7
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5
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3
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Brand management ; Vol. 4
2
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ECONIS (ZBW)
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The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
4
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
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5
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
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7
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
8
Brand management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000648616
Saved in:
9
Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
Saved in:
10
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
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