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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Deng, Xiaoyan - In: Journal of retailing 95 (2019) 4, pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan; Kahn, Barbara E. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.; Deng, Xiaoyan - In: Sensory marketing : research on the sensuality of products, (pp. 259-278). 2010
Persistent link: https://www.econbiz.de/10003933302
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When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan; Srinivasan, Raji - In: Journal of marketing 77 (2013) 4, pp. 104-117
Persistent link: https://www.econbiz.de/10009782066