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~person:"Dens, Nathalie"
~person:"Taute, Harry A."
~subject:"Brand attitude"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Brand attitude
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Dens, Nathalie
Taute, Harry A.
Wheeler, Alina
12
De Chernatony, Leslie
9
Gierl, Heribert
9
Pipek, Volkmar
9
Romaniuk, Jenni
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D'Ippolito, Beatrice
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Pelsmacker, Patrick de
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6
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Christodoulides, George
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Eisend, Martin
5
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5
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Septianto, Felix
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Voorveld, Hilde
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Blakeman, Robyn
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Brasel, S. Adam
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The journal of brand management : an international journal
3
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
12
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
3
A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
Saved in:
4
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
7
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
8
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
9
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
10
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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