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When old is gold : the role of business longevity in risky situations

Desai, Preyas S.; Kalra, Ajay; Murthi, B. P. S. - In: Journal of marketing 72 (2008) 1, pp. 95-107

Persistent link: https://www.econbiz.de/10003643029

When Old is Gold : The Role of Business Longevity Under Risky Situations

Desai, Preyas S.; Kalra, Ajay; Murthi, B. P. S. - 2002

We investigate whether or not the information about business longevity affects consumers' perceptions of risk associated with a choice and their choice behavior. We also examine the impact of risk on the value of such information to consumers. We test the relationship between business longevity...

Persistent link: https://www.econbiz.de/10014116868

Editorial: People of Marketing Science

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 195-197

Persistent link: https://www.econbiz.de/10009548707

Editorial: marketing science : replication and disclosure policy

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009725733

Introducing Marketing Science Institute research priorities to marketing science

Desai, Preyas S. - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 873-877

Persistent link: https://www.econbiz.de/10009702546

Durable good, extended warranty and channel coordination

Desai, Preyas S.; Padmanabhan, Paddy - In: Review of marketing science 2 (2004) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10003888148

"Call for prices" : strategic implications of raising consumers' costs

Desai, Preyas S.; Krishnamoorthy, Anand; Sainam, Preethika - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 158-174

Persistent link: https://www.econbiz.de/10003973192

The role of production lead time and demand uncertainty in marketing durable goods

Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 150-158

Persistent link: https://www.econbiz.de/10003632047

Forward buying by retailers

Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Journal of marketing research : JMR 47 (2010) 1, pp. 90-102

Persistent link: https://www.econbiz.de/10003947445

Introduction to the special issue on marketing within the enterprise and beyond

Chintagunta, Praddep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511

Persistent link: https://www.econbiz.de/10009313063