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Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

Poels, Karolien - 2005

This paper investigates whether gender identity, or the extent to which an individual identifies with socially constructed sex roles, moderates the influence of sex on typically male and female ad preferences. We distinguish primary from secondary ad stimuli. Universally, men prefer young women...

Persistent link: https://www.econbiz.de/10012735829

How to capture the heart? : reviewing 20 years of emotion measurement in advertising

Poels, Karolien (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003633692

Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior

Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040

Persistent link: https://www.econbiz.de/10003766338

Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism

Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74

Persistent link: https://www.econbiz.de/10003808081

The role of emotions in advertising : a call to action

Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising 48 (2019) 1, pp. 81-90

Persistent link: https://www.econbiz.de/10012201400

From willpower breakdown to the breakdown of the willpower model : the symmetry of self-control and impulsive behavior

Dewitte, Siegfried - In: Journal of economic psychology : research in economic … 38 (2013), pp. 16-25

Persistent link: https://www.econbiz.de/10010234283

Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism

Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 63-74

Persistent link: https://www.econbiz.de/10008167911

Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism

Poels, Karolien; Dewitte, Siegfried - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 63-75

Persistent link: https://www.econbiz.de/10009976374

Hope and self-regulatory goals applied to an advertising context

Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1040

Persistent link: https://www.econbiz.de/10008092949

Hope and self-regulatory goals applied to an advertising context

Poels, Karolien; Dewitte, Siegfried - In: Journal of business research : JBR 61 (2008) 10, pp. 1030-1041

Persistent link: https://www.econbiz.de/10008899461

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